We interviewed the foreign importers in the Business Center and they all highlighted the trade fair’s excellent organization, the Contact With… Program, the approachability of the exhibitors and the broad-ranging offer of wineries and Spanish wines, which make this trade fair the most popular of all
FENAVIN's success has gradually increased in its ten years of trajectory, reaching its high point in its sixth edition with the participation of 1193 wineries, 9442 national buyers and 2740 international buyers from fifty-four countries. The foreign importers were interviewed in the Business Center, and they were all in agreement, pointing out that "Fenavin is the best wine trade fair in the world."
FENAVIN's Business Center, where all the national and international importers have registered, has given us the final figures of this edition. In total the foreign commercial delegations present at FENAVIN 2011 have been: Germany, Angola, Australia, Austria, Belgium, Brazil, Canada, China, Columbia, South Korea, Denmark, Ecuador, United States, El Salvador, United Arab Emirates, Slovak Republic, Estonia, Philippines, Finland, France, Holland, Hong Kong, Hungary, India, Ireland, Iceland, Israel, Italy, Japan, Kazakhstan, Latvia, Lebanon, Lithuania, Luxemburg, Malaysia, Mexico, Norway, Oman, Peru, Poland, Portugal, Puerto Rico, United Kingdom, Czech Republic, Dominican Republic, Rumania, Russia, Singapore, Sweden, Switzerland, Taiwan, Turkey, Ukraine and Vietnam.
In this sense, it must be highlighted that the main delegations, in that pertaining to the number of buyers, have been Germany, United States, Benelux, Japan and United Kingdom. Likewise to be stressed is presence of commercial delegations from four new countries: Australia, Italy, Macao and Oman.
At a national level, the Ciudad Real 2011 National Trade Fair on Wine has devoted itself to the Spanish buyers, putting a new tool at their disposal, the Contact With… Program, through which wineries and buyers can set-up their meetings prior to the trade fair and hence concentrate work that would normally take them many months into just three intense days.
AUSTRALIA COMES TO THE TRADE FAIR FOR THE FIRST TIME
All the exhibitors have had the opportunity to set-up meetings with 2740 international buyers and 9442 national buyers. These figures represent an increase of 29% in the international scope with regards to the 2009 figures, and an increase of 148.60% in that pertaining to Spanish distributors.
A total of 140,000 commercial contacts have also been made during the three days of the trade fair, that is, the number of buyers plus 50% of the professional accreditations multiplied by an average of only two daily contacts. Therefore, it can be said that this estimate is not even close to an exaggeration. Also, prior to FENAVIN 2011 actually starting, 3900 contacts had already been made through the Contact With… Program, which represents an increase of 22.88% in comparison with the past edition.
Australia has come in for the first time to FENAVIN 2011 as a buyer country, reason why the organization has interviewed its importers John L. Lamb and Xavier Grau in order to find out what their perception of the trade fair has been. Both agree on the impeccable organization of the trade fair, which is undoubtedly the best they have ever visited at an international level.
They were also very interested in the Contact With… Program, which they had never seen before and that has allowed them to organize their agenda to the utmost in accordance with the wines they were in search of. According to what the Australian consumer is demanding, both John and Xavier coincide in their search for wines from emerging areas, small family-run wineries with their own vineyard, with a limited production and autochthonous varieties from the region in which the winery is located, such as Mencía, Monastrell, Godello or Albariño.
John was also interested in the wines of Jumilla, Priorato, El Bierzo, Rueda, Monsant, Terra Alta and in Cava. In short, they are in search of wines with a good quality-price ratio and that display the potential of the Designation of Origin to which they belong. They both assured that they will be coming back to FENAVIN, because the experience these days has been a fabulous one and because of the trade fair's highly efficient organization.