The merger of the rural banks of Albacete, Ciudad Real and Cuenca, Global Caja, is wagering on the Ciudad Real cooperatives and wineries during these three days of the trade fair with an innovative space where it will be possible to try the wines, do business and even "twitter"
About thirty of Ciudad Real's wineries and cooperatives will be coming together this year at the Global Caja Stand, the same at the 6th edition of Fenavin. The most important objective coincides with that of the trade fair itself, which is to make Castellano-Manchego wines known to the greatest possible number of potential clients.
A highly qualified team will be in charge of catering to the public and professionals in general at the Global Caja Stand, which represents the merger between the rural banks of Albacete, Ciudad Real and Cuenca. "All of our hostesses and experts in foreign trade will be at the disposal of the visitors in order to conveniently advise all those who are interested in our wineries," affirmed Juan Antonio Chapresto, Director of Business Development for the Ciudad Real Caja Rural. This advisory service is also focused on the winery owners, "as our staff will be able to advise the cooperatives on all matters involving internationalization of wine," he states.
This year Global Caja, the resulting merger of the three rural banks, will be concentrating all efforts on supporting the Ciudad Real wineries and cooperatives. "Visitors will be able to find any wine they like, the most relevant wines, such as those made by the cooperatives of Tomelloso, Socuéllamos, Villarrubia de los Ojos or Herencia, among others", Chapresto continued.
Innovation is another of Global Caja's strong points. Hence the reason why an area orientated at new technologies will be fitted-out, in which social networks could logically not be missing. For example, it will be possible to read all the twits related with the National Trade Fair on Wine in this reserved are. Special relevance will also be given to the touch screen monitor that beautifully represents Global Caja's new corporate image. The visitor will be able to view the meaning and objectives behind the merger of these rural banks. "The client is still not familiar with Global Caja's logo, and with this activity our idea is to ensure that it will be known by all."
Global Caja is an active participant in Fenavin 2011, supporting and sponsoring the Wine Gallery. "We have sponsored all the cooperatives participating in the trade fair, although our show case is also here to support the citizens of Ciudad Real," Chapresto concluded, as he would particularly like it if the visitors also participate, and hopefully the greatest number of contacts possible will be made between buyers and vendors. In short, the idea is to establish new and sound business lines in the wine producing sector.