Ciudad Real, may 07-09 2019

Ciudad Real, may 07-09 2019





At FENAVIN the round table 'Feminine Taste' dealt with the possible differences between the sexes in the world of wine

Before kicking-off they said that the National Trade Fair in Ciudad Real was "spectacular"

06.05.2009 | 

Fenavin hosted the round table 'Feminine Taste', which was aimed at singing the praises of the role of women in the viniculture scope, and the existence or not of differential characteristics between female and male genders in this industry. The participants of the round table reached the conclusion that, although the entry of women in this agri-food industry is evident, no differences in the wines were found that could allow them to differentiate a masculine taste from a feminine taste or even distinguish one wine from another simply over the basis of whether it was elaborated by men or women.

Sandra Falcó (Pagos de Familia Marqués de Griñón), Alicia Huidobro (Quintagama Comunicación), Laura Martínez (Dehesa de los Llanos) and Ana Méndez (Bodegas Campante) participated in this round table, which was moderated by Juan Fernández-Cuesta, journalist and coordinator of the supplement Divino and the Annual Wine Guide Book, who before the activity started said that he considered FENAVIN to be "spectacular and impressive".

The winemaker, journalist, enologist and commercial director, respectively and one by one analyzed the common places, clichés and hackneyed phrases that they have to confront on a daily basis in a sector that, in all senses, is dominated by men. In theory, and as asserted by some of the speakers, the only differences that should be taken into account are those relative to the professional capacity of the individual, independently of gender.

Even so, in the opinion of the moderator, "women are smarter and more intelligent than men, thus the wine they elaborate and the wine they choose tends to be different", although he did not have the chance to prove his point of view, because the four speakers were not quite in agreement with this.

Sandra Falcó, creator of the Suma Varietalis from the Pago Dominio de Valdepusa, considered that the theme they were debating was at least "provocative", indicating that "at our Pago we can say that we have more masculine grape varieties, such as the Petit Verdot and others that are more feminine, because each wine has its own character and personality, as is the case with perfumes", although she underscored that "independently of sex, what is important is the hand behind the wine, and we must not forget about the evolution that has taken place in the consumer, and that in Europe we are starting to see wine lists that describe the peculiarities of each wine, but not the geographical demarcation from which they originate".

Alicia Huidobro recalled the clichés and realities that, unfortunately, continue to exist, as is the case with service in restaurants, where instead of asking they are still first serving the wine to the man so that he can try it, and they typically continue to present men with the bill. In the opinion of the journalist "it is evident that Spanish and European women are drinking more wine and these restaurant service practices must be change".

For Laura Martínez, enologist and work colleague of the likewise enologist Ignacio de Miguel, "there really shouldn't be any difference, as in my case my colleague de Miguel and I never disagree in this respect, because I think that what governs our work is the high level of sensitivity and professionalism of two technicians who are passionate about their work".

Ana Méndez, commercial director, believes that the clichés are starting to disappear and that things really depend on the professional experience we each have. "Before they used to say that women preferred wine with a lower alcohol content and men with more, but I don't think that this banality is still commonplace".

During the chat that followed the round table, it was made quite evident that on the one hand there should be no differences between the sexes, but between individuals, simply between professionals. And also that when the consumer buys a bottle of wine in the supermarket or restaurant, in general the label on the wine does not indicate who made the wine or whether it was a man or a woman.