Among the main advantages that this trade fair offers, President Félix Solís Avantis points out the opportunities it offers "for the promotion of our brands, to present novelties and to do business, which is what sets it apart from other trade fairs of the industry"
Félix Solís Avantis, company that commercializes its wines in about 110 countries around the world, with its own subsidiaries in Mexico, United States, United Kingdom, France, Germany, Czech Republic, Japan and China, will again be participating at another edition of FENAVIN, "Spain"s wine trade fair of reference, which year after year has been consolidating and reinforcing itself among the most important at an international level", Félix Solís, President of the company highlights.
Félix Solís Avantis will be at the trade fair with its own stand in the Virgilio Pavilion, apart from also presenting its wines at the Regulator Boards in which it has wineries: Valdepeñas, La Mancha, Toro, Rueda, Rioja and Ribera del Duero.
Among the main advantages that this trade fair offers, Félix Solís points out the opportunities it provides "to promote our brands, present our novelties and do business, which is what sets it apart from other trade fairs of the industry".
The intention, he underscores, is to maximize our presence at FENAVIN in order to reach the greatest possible number of visitors and, in this sense, he points out that "we will also take advantage of the tools for promotion that the Wine Gallery and FENAVIN Original have to offer and we will have our own space in the trade fair"s agenda of activities in order to present our novelties and our recently created enotourism project, "Pagos del Rey Museo del Vino" (Pagos del Rey Wine Museum), which opened its doors in 2014".
In as far as exporting is concerned, although most of the international sales that this important company makes are in Europe, its goals are pointing at Southeast Asia and the United States "as markets with great potential", while the main challenge on the domestic market "is to increase moderate consumption of wine among young people", reason why, he points out, "we never stop working in this direction, in collaboration with the institutions and with constant research in innovation and quality".
Round Table: Export and production models
The President of Felíx Solís Avantis will also be participating in the round table on export and production models, which is coordinated by Professor Ramón Tamames, within the frame of FENAVIN, in which all the lecturers will discuss the situation of wine in general, exporting, international competition covering both European and new world wines, etc.
More specifically, Félix Solís will be extensively covering the issues of consumption of wine in our country and consumer trends, apart from championing Spanish wines and the creation of the Spain brand in any corner of the world.
Likewise sales of wine on the Internet will also be analyzed, covering the proliferation of this sales channel and, above all "the need to innovate in products that are being more frequently exacted, such as fresh and attractive wines for the new consumers", he concludes.
Félix Solís Avantis, likewise within the frame of FENAVIN, will also be participating in diverse degustations, tasting sessions and workshops, which will take place at the company"s stand, located in the Virgilio Pavilion, aisle 9.
To the point, on the 12th at 1:00 pm there will be a Degustation of Cocktails created with the company"s wines and, in the afternoon, at 4:00 pm the presentation of Frissé will take place, which is Félix Solís" new refreshing, sparkling product based on citrus fruits, grapefruit and soft fruits.
On the next day, at 1:00 pm the new Albariño varietal Pagos del Rey wine will be presented, and at 4:30 pm there will be a workshop on cocktails made with Félix Solís Avantis wines, concluding on the 14th at 12:30 pm with a pairing tasting session of Casa Albali wine and Manchego based gastronomy.