10.05.2007 | 

The Association of Distillers and Rectifiers of Alcohols and Wine Liquors (ADEVIN) has held its Ordinary General Assembly within the frame of FENAVIN 2007.

The meeting counted with the participation of the representatives of the associated distilleries from the regional communities of Castilla-La Mancha, Catalonia, Extremadura, Navarra, La Rioja and Castilla-León.

Amongst other subjects, those present covered matters such as integration of the National Association of Distillers of Portugal (AND) in the European Consortium of Wine Distilleries (CEDIVI) of which ADEVIN is a founding member, as well as the upcoming reform of the Wine Common Market Organization.

FENAVIN, EXCELLENT PUBLICTY, PERFORMANCE AND COMMUNICATION

According to the President Antonio Ortega Fajardo, in only three years FENAVIN has become one of the best trade fairs on wine, and this is because "of the excellent publicity, performance and communication". In his opinion, this year there has been a huge demand for space at FENAVIN on the part of the wineries, the same due "to the success of the previous editions".

He likewise considers that FENAVIN helps to commercialize wine "due to the important number of professional visitors". So that Spanish wineries can sell their wines abroad, the President recommends "offering a good value for money and designing an excellent marketing plan".

He is also of the opinion that Castilla-La Mancha has many competitive advantages with regards to other autonomous communities, such as for example, "quality, climate for production and the diversity of products". He also believes that "the consumer is becoming more interested in the world of wine, in particular in quality wines".

Finally, Ortega Fajardo commented that the wine sector in Castilla-La Mancha in particular and in Spain in general "is currently undergoing a difficult situation, in expectation of the upcoming, apparently in-depth, reform of the Common Market Organization of Wine".