How to enter the Japanese market will be the central theme of the round table
Coordinated by the Institute of Foreign Promotion of Castilla-La Mancha (IPEX), the activity will be taking place within the frame of FENAVIN 2007, National Trade Fair on Wine, that will take place from May 7th to the 10th at the Ciudad Real Trade Fair Pavilion.
Takatomo Tozuda, Director General for JETRO Madrid, will be in charge of making a brief introduction. Then Ignacio Blanco, Director for Economic Studies at the same institution, will be developing a presentation in which he will describe the current wine market in Japan and its particularities, apart from revealing the main keys involved in the exporting of Spanish wines to Japan.
JETRO (Japan External Trade Organization) is a governmental institution, mission of which is to promote trade and investment between Japan and the rest of the world. The institution was originally established in 1958 to promote Japanese exports, however in the 21st Century, JETRO's objective is to facilitate foreign investment in the Japanese country and to help small and medium sized Japanese companies maximize their export capacity. For this the institution counts with 73 offices in 55 countries.
Ignacio Blanco's presentation will start with a description of the Japanese wine and alcoholic beverage market in general, outlining its most significant figures, to then focus on the peculiarities of the wine sector in Japan and on its segmentation. After revising elaboration of wine in the Japanese country itself, the conference will focus on the current state of importing and its more striking tendencies -as well as on the main distribution channels-, to then continue emphasizing on the legal requirements (health, tax, labeling…) that are necessary in order to be present on the Japanese market.
Without a doubt the latter part of the conference will be the most attractive for the Spanish audience, without of course detracting from the first part. Ignacio Blanco will be explaining all about the assistance that JETRO is prepared to provide to those wishing to export their wines to Japan, and he will likewise provide advise and practical tips for fluid development of commercial relationships between both countries, countries that mutually admire and respect each other, even despite the very different cultures they have.