The Wine Gallery, which is sponsored by Global Caja and Fundación Tierra de Viñedos de Castilla-La Mancha, has a staff of 75 persons ensuring that the buyers and tasters can enjoy a peaceful atmosphere
Innovation and personal meetings between the buyers and the wines themselves is represented in the Fenavin 2011 Wine Gallery, a space where the only thing that can be heard is the clinking of the wine glasses and the quiet steps of the seventy persons in charge of insuring that everything goes beautifully in this unique adventure that is taking place in Spain.
The Wine Gallery, the trade fair's great showcase, hoards 1200 bottles of wine, all duly arranged in perfect order and under optimum conditions and temperature, ready to be tasted and distributed in the 66 lanes that make up the gallery, all grouped according to the level of consumption in any restaurant. Hence, the gallery kicks off with sparkling wines, followed by cava, young white wines, rosés and young reds; then followed by young red wines, roble wines and crianzas, with the latter being the most numerous, occupying a total of nine lanes.
Then the taster and buyer will encounter crianzas and reserva wines, gran reserva wines and other wines, such as organic wines and other products, in particular sweet wines and 'generoso' wines.
Aimed at the buyer saving time
The Wine Gallery represents one of the trade fairs mainstays, as it aims at favouring the professionals' work with its precise organization, saving time for those buyers who are quite clear on what they are looking for. On the one hand there is a technical index card beside each bottle of wine in which the name of the wine, its characteristics, price, location of the stand in the trade fair and person of contact all appear. Everything is thought out in the Wine Gallery to make work easier.
The Wine Gallery's figures are an indication of its complexity. Organization of the same has represented more than a year and a half of work, along with five trailer trucks transporting the elements for its assembly, more than 60,000 glasses of wine duly arranged for the tasters and a staff of 75 people (including maîtres and coordinators) that ensure its daily operation, which gives us an idea of the aspirations of this space.
Although what is "really beautiful, practically poetic, about this place is how peaceful it is, ideal for tasting wine without rushing, calmly and without recommendations, in a place where all the wines have the same possibilities to be tried by the buyers. Thus, because they are all treated in the same way, independently of the economic volume they move, be the winery big or small," FENAVIN sources have commented.
The new feature at this edition has been the fact that references with graphic images have been obtained, which is an added value to the presentation that each winery makes, be the same a photograph of the brand image, or of the bottle itself.
Names with few syllables are all the trend now
One of the things that stands out this year is that wines, even quality wines, are now using names with few syllables, reason why we encounter names such as "París" or "La Solana". Names such as "Men" "Mario", "Diego", "Tadeo", etc, or women's names such as "Aroa", "Bárbara Flores", "Licinia", "Juliana de la Rosa" or "Viña Obdulia"…
The elegance of the packages, labels and new containers
In the world of Spanish wine elegance is now gaining ground in containers and labels, as is the case with "Amura", "Darimus", "Acustic", "Habla", "Uva Nocturna", "Carabal", "Tres Lunas", "Fussion", "Huno", etc, and even solidarity seems to be in fashion, for example with "Down", a wine from Tierra de Castilla and the coquettish sweet wine "Pérez Barquero" 2009.
But not only glass glitters in the Wine Gallery, hence we also find tube shaped containers for the "Merlot Winenture", or tetra brik containers in the case of the "Celler de Roure". And there are other curiosities that draw attention in this showcase, as is the case with the Austrian grape variety that is cultivated on Andalusian soil.
Some brands even lead us to believe that we find ourselves in front of an olive oil, as is the case with "Olivastro"; or that we just might be on the wrong road, with "Malpaso"; or perhaps that we will fall in love at the trade fair with "Azares", and so on and so on in an endless stream of possibilities at the Fenavin Wine Gallery.
The painstaking organization can also be seen in the tasting session system. Each visitor is given a notebook upon arrival, in which they can jot down the name of the wine they have tasted and the company that makes it. All the information cards and personnel help to orientate the buyer, only if so desired, because there really is no substitute for the protocol of the tasting session. The session first starts with a visual phase, in which the wine's color and tone are determined, then followed by the olfactory phase, which hints at the aromatic characteristics. Finally, the tasting phase, which is divided into two different moments; first impression and the aftertaste. The product's fate and whether it reaches the purchasing phase or not is only decided after this rite is followed.