Asserted by members of the Spanish Corporate Association for Transformers-Marketers-Exporters of Musts and Grape Juices (AEMZU), gathered together in their General Assembly held at FENAVIN 2007, the same in view of the new CMO
The joint General Assembly of the Spanish Corporate Association for Transformers-Marketers-Exporters of Musts and Grape Juices (AEMZU) gathered together today within the frame of the 4th National Trade Fair on Wine, FENAVIN 2007, making manifest that "with the reduction of distillations, grape juice or grape must may be a solution for the sector, therefore development and commercialization of these juices must improve", highlighted the Castilian-Manchego Román Cantarero, President of AEMZU.
This concern referring to the CMO is putting forward quite a number of questions in the sector and likewise in the grape must sector, which asks itself in what measure the regulation will affect them and what is to happen with the viticulture sector in all its variants.
AEMZU's representatives, gathered together in General Assembly at Fenavin 2007, believe that this is the ideal moment to wager on grape juice or grape must, as this is what the market is demanding.
Currently 5 million hectoliters are commercialized in our country, which represents 25% of the production, although 8 million could be reached if awareness in this respect was to be created in the sector. The consumer is demanding more grape juice all the time.
Currently 1200 million liters of juices are consumed in Spain, of which most is grape must based, therefore, a third of the consumption consists in grape juice. "However, in Germany 120 liters of juice are consumed per person and year, and in the new European Union countries consumption is even greater", adds Rafael Puyó, Secretary of AEMZU, convinced that we must profit these synergies as a solution for grapes.
"This should be the starting point for the CMO, that is, to wager on grape juices", comments Cantarero, because "it is a healthy, alcohol-free product, and grape juice is the base for all multi-fruit and multi-vitamin juices, given that grape juice has the same fructose and glucose as orange juice", adds Francisco González, Castilian-Manchego Marketer.
When will La Mancha Musts receive the PGI (Protected Geographical Indication)?
The regional section of AEMZU in Castilla-La Mancha has been working on a Geographical Indication of Quality for "La Mancha Musts" for three years now, and yet their work has not borne fruit for the time being.
"We have many advantages in this regional community because we count with Airén grape, with its lack of flavor and smell that allows it to adapt beautifully to any juice", explains Román Cantarero. He also adds that "we count with the ideal climatic conditions, with a grape that is pest-free, practically organic, thus making us worthy of the PGI of quality". AEMZU represents 90% of the Spanish grape must production, that is to say, an annual 500 million liters of raw material.
The design and development of an AEMZU self-control system based on Hazard Analysis and Critical Control Points will also be studied during the Assembly, the same recommended by the Codex Alimentarius.