According to Rafael Torres, President of the Castilla-La Mancha Tierra de Viñedos Foundation, who will be participating at the trade fair in a round table in the company of the Manager Francisco José González Martínez
Rafael Torres, President of the Castilla-La Mancha Tierra de Viñedos Foundation will be participating with the Manager Francisco José González Rodríguez in the round table "The Castilla-La Mancha Tierra de Viñedos Foundation: A Reality Underway". This event will take part within the frame of FENAVIN 2007, National Trade Fair on Wine, from May 7th to the 10th at the Ciudad Real Trade Fair Pavilion.
Rafael Torres, who is likewise President of the Virgen de las Viñas Cooperative in Tomelloso (Ciudad Real) declares, "FENAVIN is an extraordinary trade fair. Ever since I visited the first time (2003), I knew it would become one of the most important trade fairs in Europe".
Spectacular success was enjoyed during the last FENAVIN fair. In only three editions it has become one of the best trade fairs on wine. "Above all this is due to the fair's Presidency and Management, as well as due to the constant work they carry out. Success is more important each time and as exhibitors we all want to be here. Commercial contacts that take place at the fair verify that it is attractive for any exhibitor".
He also considers that FENAVIN is a great help in the commercialization of wine, given that "it is an extraordinary spotlight for commercialization. We find the complete range of wines from Castilla-La Mancha. Two important aspects come together in this sense: excellent elaboration of wine in our region's wineries, in a meeting place such as FENAVIN, where we can actually sell our products".
Concerning actions that the Spanish wineries should undertake to sell our wines abroad, Torres believes that "there is a still a long journey ahead of us. We must promote our wines by going abroad; we have to personate ourselves in the different global markets".
He also considers that Castilla-La Mancha has competitive advantages concerning other regional communities, because "it is the region with the greatest extension of vineyards in the world, and with excellent quality. During the last few years, thanks to the Vineyard Restructuring Plans, the Castilian-Manchego vineyards have undergone an in-depth change, introducing new grape varieties, improving the cultivation techniques and motivating our vine growers with increased professionalism. Apart from the fact that both flavor and aroma have improved".
Torres also believes that interest in the world of wine is on the increase amongst the consumer, "however, we must insure that they are even more imbued.
There is a scarce culture about wine, in particular amongst younger people, as they seem to be diverted towards other drinks. They are unaware of the characteristics of wine, completely ignorant about the enjoyment that drinking wine with a meal produces, as is likewise the case with the beneficial effects it has for our health".
DINING WITH WINE, LEGAL AND HEALTHY
The President of the Tierra de Viñedos Foundation will be participating in the lunch that the institution will be organizing within the frame of FENAVIN 2007. A luncheon in which it will be demonstrated that two glasses of wine during a meal do not render positive results in the blood alcohol level. Thus dining with wine is not only good for your health, it is also legal. Torres assures that "not only are our reflexes not hindered behind the wheel, but in fact their capacity is increased".
ASSURING PRESENCE OF WINES ON THE NATIONAL AND INTERNATIONAL MARKET
Found amongst the noble and strategic objectives of the Tierra de Viñedos Foundation, presence of wines on both the national market and international markets is to be emphasized; promotion of the image of our wines, increasing its notoriety and adding value, thus improving its commercialization and participating in the promotion of wine as a healthy food product.
Another of the Foundation's missions is to defend Castilla-La Mancha's wine-growing heritage and values pertaining to social economy, and the cultural and environmental elements that the viticulture heritage involves, underscoring the importance of viticulture in management of natural resources, in turn insuring viability of the rural world.