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"There must be more compelling dedication to make the goodness of Spanish wine known among the Brazilian consumers"

This is the opinion of Ricardo Bohn Gonçalves, Owner of the direct sales company RBG Vinhos, in Brazil, who offered a conference this morning called "How to directly reach the consumers by way of direct sales and how to create a brand in Brazil"

Ricardo Bohn Gonçalves, Owner of the direct sales company RBG Vinhos, in Brazil, is convinced that the Brazilian market represents a great opportunity for Spanish producers, because, as he assures, "there must be more compelling dedication to make the goodness of Spanish wine known among the Brazilian consumers".

During his lecture on "How to directly reach the consumers by way of direct sales and how to create a brand in Brazil" which he offered this morning at FENAVIN, he underscored the fact that Argentinean and Chilean wines are really taking good advantage of the absence of taxes for them since they belong to the Mercosur bloc, although he is absolutely convinced that "Spanish wines, due to their excellent quality-price ratio can perfectly compete on this market even despite belonging to the Mercosur bloc, although –he insisted- it is impossible to try that which we are unaware of: Spanish wine must be made known". He also underlined the importance of the label design and of the bottle itself, as it must be taken into account that the consumer is first reached by what he sees. At any rate, he says that he does not understand "why Spanish producers are not putting more of an effort in a market that is undoubtedly promising".

Gonçalves is in search of wines for his own company and he is happy with the result of his search at the trade fair, which he already visited in the year 2009 and this year he has found that "the force has been multiplied by ten and the organization, which was already very good, is now even better". This buyer is taking "many many new wines" with him in his portfolio and he hopes that they will be to the taste of the new Brazilian consumer of wines.

This lecturer also pointed out in his conference that in Brazil it is very important to develop a brand, although unknown wines can also be sold with a bit of an additional effort. "Selling a wine that everybody knows about is easy, yet the real challenge is when one is working with other wines that are less known".