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Ciudad Real, 09-11 de Mayo de 2017

Ciudad Real, 09-11 de Mayo de 2017

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"We must lose our fear of internationalization and allow common sense to be our guiding light"

Ángel Prieto, Director of the IPEX (Foreign Trade and Investment Institute of Castilla-La Mancha) will be offering the conference The Ten Basic Errors in Exporting at FENAVIN

08.05.2015 | 

The Director of the Foreign Trade and Investment Institute of Castilla-La Mancha (IPEX), Ángel Prieto, will be advising the companies that are present at FENAVIN on how to improve and professionalize the internationalization processes of their products, this by way of the conference The Ten Basic Errors in Exporting, which will take place on Wednesday, May 13th at 4.00 pm in Lecture Hall 3 at FENAVIN.

Prieto admits that he has often thought about preparing a conference such as the one he will be finally imparting at the eighth edition of FENAVIN, "because due to my privileged position in the IPEX, I have been able to accompany many companies during years and observe what they do when they go abroad: how they move, the most frequent errors they commit and the issues that concern us the most". Convinced that "more can be learnt from the errors than from the successes, as it is precisely from the error that it is possible to identify the cause", the Director of the IPEX assures us that the exhibition will be held in a "positive light" and with the goal "of making the attendants ponder and reflect".

Although during the conference he will be enumerating what in his opinion are the ten most usual errors committed in matters pertaining to exporting, Ángel Prieto assures us that all of them can be summed up in a single idea that must be taken into account when "undertaking" foreign markets: and that is common sense. "We must lose our fear of internationalization and allow common sense to be our guiding light", he underscores. And all of this depends on planning out a strategy and acting on it with logic.

"I am quite aware that the Spanish people and Latinos in general like to do things impetuously, as we are impulsive, however, we must reflect much more and develop internationalization plans, which despite having a name that we do not like, are very necessary because they help guide the way to the target", Ángel Prieto explains.

The lack of knowledge about the foreign market, dealing with people from other cultures or the language are all barriers that quite often limit companies that want to take the leap and internationalize their trade. "These barriers and the fear of the unknown are there, but we must overcome them, we must take one step after another and professionalize the processes", Prieto indicates, eager to add his grain of salt to the entire matter while at FENAVIN.

The tremendous potential of the winegrowing sector

In the last few years the economy of Castilla-La Mancha has been opening the way to foreign markets and wine is simply one more example of this. In fact, this is a key sector for the region"s exporting, holding as it does 18% of the total in exports. "With the productive capacity we have in the winegrowing sector, if we do things right, then the potential is enormous", assures the Director of the IPEX, likewise recalling the fact that in the region close to 200 wineries are already immersed in foreign trade. Notwithstanding, for Prieto it is important "to be honest with ourselves and to be aware that we still have much to improve in order to professionalize our internationalization process, and this has to be done with constant and determined work".

The IPEX has always backed up the National Trade Fair on Wine, actively participating in the same. "We consider that it is a very important promotional activity of the wine sector for Spain, that it is one of the best professional trade fairs on wine in the world and, of course, we have to be there", Ángel Prieto explains. At this edition the IPEX will be accompanying more than twenty importers at the trade fair, this so that they can meet up with the different exhibitors and try out and evaluate the tremendous variety of Spanish wines that are on offer at the trade fair.

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