According to Erica Chang, Chinese Journalist who will be participating in the National Trade Fair on Wine with the lecture "Opportunities and Challenges in China"
The Journalist Erica Chang will be participating in the National Trade Fair on Wine where she will be giving a lecture called "Opportunities and Challenges in China": the impact of the social media in the wine industry, this on the upcoming May 14th, during a lecture that will be sponsored by the Banco Sabadell.
For the journalist, who already visited FENAVIN for the first time in the year 2009, the trade fair represents "a wonderful opportunity for producers, professionals and buyers, as they can make contacts, mutually establish associations and speed-up foreign trade". For producers and exporters "FENAVIN provides a fabulous space to display their products for the lovers of wine and to meet foreign buyers", she adds.
She also explains that for agents and importers the National Trade Fair on Wine "is a good place to find objective products and establish trust by getting to know the suppliers". And finally, in the case of the media, the trade fair is a fantastic scenario to display a variety of wines and other Spanish alcoholic beverages on which the media can inform, hence spreading information about the stories and the culture behind Spanish wines from a diversity of regions".
The Journalist, who has also visited other wine trade fairs such as Prowein in Düsseldorf (Germany); Vinitaly, in Verona (Italy); Vinexpo, in Bordeaux (France) or The London Wine Fair", in London (Great Britain), believes that FENAVIN "highly benefits the Spanish wine industry and it has done a lot so that the Spain brand will be known throughout the world, as is the case with the Spanish pavilions that are set-up in different food and beverage trade fairs". "For foreign importers there are more options when selecting products for their respective markets", she affirms.
According to Chang the current situation of wine in China "has gained in importance in as far as consumption of alcoholic beverages is concerned. In the last ten years domestic Chinese wines and imported wines have been obtaining the market shares that used to be dominated by the traditional alcoholic beverages such as "Baijiu", she informs.
WINE FROM LA RIOJA AND LA MANCHA, THE BEST KNOWN IN CHINA
In as far as imported wines are concerned; Spanish wines are ranked among the first five in sales on the Chinese market. Wines from La Rioja and La Mancha are the ones best known by the Chinese consumer, as opposed to wines from other regions. "Our people also know about Cava and Jerez, although sales are not very high as yet for these products", the Journalist comments.
With regards to the perception that Chinese consumers have of Spanish wines, Erica Chang believes "that they are less famous than French wines, although they are considered to be good value for money".
Finally, as a Journalist Chang considers that "the opinions of the specialized journalists will have an influence on the purchasing decision of the consumers, although only on those readers that enjoy trying out the recommendations of the experts. In the case of the majority of Chinese consumers, they actually prefer to have the experience of consuming it. People would indeed like to buy the wines they have been trying out at the wine bars, at the organized tasting sessions or at dinners where they have been guests".