The weaknesses and strengths of the Manchego wine sector have been analyzed by FEVIN at the present edition of FENAVIN, with the Representative of the Hospitality Association of Ciudad Real putting forward the controversial topic of the price of wine in the restaurant world
The Regional Federation of Wine, Alcohol and Grape Juice Producers of Castilla-La Mancha (FEVIN) has hosted an interesting forum on the last day of FENAVIN 2011, in which outstanding lecturers from diverse scopes have analyzed the current situation of the sector without ignoring its weaknesses and proposing solutions. The event was opened by Alfonso Monsalve, President of the Ciudad Real Association of Winegrowing Companies. Teófilo Arribas, President of the Ciudad Real Hospitality and Tourism Association has certainly not avoided talking about the price of wine in the Horeca sector. "Many young people tell me that they do not consume wine because of the steep prices and because they do not have enough information and, although the price is high, on occasion we must also consider the quality of our products." Arribas has also categorically defended education, both pertaining to the hospitality sector and the consumers, arguing that there is a need for projects such as 'Better with Wine', which has sponsored the activity. "Less and less wine is being consumed in the homes, with consumption basically concentrated in the Horeca sector, therefore, highly-trained hospitality and restaurant professionals are turning into a key element, likewise being responsible for the increase in consumption through this channel and as a source of education for the consumers."
The President of the Provincial Hospitality Association also proposes that we should pamper tasting sessions and make them more attractive and we should consume and request Manchego wines, convert restaurants into theme restaurants and motivate consumption of wine by the glass, allow uncorking of the bottle in restaurants and offer a service of quality.
On his part Ricardo Rodríguez, Head of the Seed Production Center of Toledo, offered a more technical point of view of the sector. "We must prove that our wines are good, and we must find our position, maintain it and defend it and the cooperative must work like a company, as they cannot continue basing their strategy on aids and subsidies." He also wagered on more comprehensive training of winemakers, "as they must know how to work in the fields, in the winery and at a commercial level," so that wineries can carry out more actions that are focused on sales and modernization of European wine, "which is in need of a much more liberal regulation."
María Luisa Soriano, Member of Parliament for the Popular Party in Castilla-La Mancha, also participated in the forum, offering her condolences to the victims of the earthquake that struck Lorca.
On his part, Antonio Salinas, Regional Member of Parliament, also offered his condolences to the families and friends of the victims of the earthquake. Following this he presented some pieces of information on the area's wine sector, indicating how domestic consumption is dropping in the producer countries and how consumption of wine is increasingly more of a global matter, as year after year there are more and more consumer countries.
The forum was finally closed by FEVIN's President, Bienvenido Muñoz, who thanked the speakers for coming in and who underlined the need to promote commercialization, "hence proving the excellent quality of our wines and supporting each other in the sector."
FEVIN's General Assembly
FEVIN's annual General Assembly took place prior to the forum, with attendance of all the federation's provincial presidents: Alfonso Monsalve for Ciudad Real, Bienvenido Muñoz for Toledo, Andrés Calvo for Albacete, Francisco Uribes for Cuenca and Eusebio Mariscal for Guadalajara.
FEVIN was created more than twelve years ago and already 180 wineries form part of the same, although cooperatives are also to be included in the figure. This association not only handles wine producing matters, but also environmental matters, labor regulations, labeling… apart from offering common services; it also represents a unique and valid social partner in the championing of the interests of the associated wineries.