On the dates of May 10th, 11th and 12th Ciudad Real will be hosting the sixth edition of this biennial exhibition that has already become the country’s most important trade fair on wine.
FENAVIN has turned into a mandatory date highlighted in red in the agendas of the Spanish wineries’ representatives for national sales and exporting. Good proof of this is that the space established for holding of the sixth edition of the National Trade Fair on Wine, which totals 29,525 square meters (96,867 sq. ft.) that can simply not be extended any further, is already fully booked.
Hence practically 1200 wineries representing all of the Spanish Designations of Origin have already applied for a stand, although the process of assigning the space is still being carried out by the trade fair’s organization, giving priority to those wineries that already participated in the past edition and to those that are first meeting all the requirements for registration.
Apart from wineries coming in from each and every last corner of Castilla-La Mancha, this year presence of Catalan and Castilla y Leon wineries is to be underlined and this despite the fact that the autonomous community of Castilla y Leon has decided to forgo having a stand in which a good number of this community’s wineries could have been represented. In fact, most of the wineries from this region have already completed their registration independently of the institutional stand.
This is very satisfactory information for the trade fair’s President, Nemesio de Lara, when there are still three months to go before the opening, “and curiously enough this has happened without the organization actually carrying out an advertising campaign in the media, which is proof enough that the wineries want to be present at FENAVIN”. We must remember that the registration period started in July of last year.
In De Lara’s opinion this is a positive reaction that the country’s wineries are having, “which responds to the serious and professional work that considers the business to be more important than other actions that have more of an impact but are less sound. Even though this does not mean - he adds - that we are incapable of understanding that relating wine with socially prestigious figures is indeed excellent marketing work to improve wine’s image in its whole”.
According to the exhibitors this is a trade fair that is “focused on business in a practical way”
This year the trade fair, which has been defined as “a trade fair focused on business in a practical way” or “a place where investment is more than recouped”, according to some of the surveys that the exhibitors filled out following the past 2009 edition, is preparing the Contact With Program… with the aim of opening up the possibility of holding work meetings with specialized buyers from more than fifty countries, which could represent surpassing the figure of almost 6000 buyers that was reached at the trade fair two years ago.
One have to remember that FENAVIN 2009 closed its doors with a sixty-eight percent increase in the number of commercial contacts, as more than 118,000 contacts were recorded as opposed to the 70,175 that were accounted for in the 2007 edition.
In as far as visitors are concerned, a total of 80,000 persons stopped by the stands of the 1186 wineries that were present at FENAVIN 2009, of which 65,000 were in possession of credentials as professionals in the world of wine, all of which represents data that by far surpasses the initial forecasts.
With regards to the country of origin of the importers present at the 2009 edition, these where, in order of importance, Germany (10,25%), USA (9,46%), UK (7,10%), Poland (6,31%), Japan (5,12%), Czech republic (4,33%), Holland (4,14%), Belgium and Sweden (both 3,74%), Russia (3,55%), China (3,15%), Brazil (2,56%), Rumania (2,56%), Hong Kong (2,36%), Canada (1,97), Switzerland (1,97%), Ireland, Portugal, Taiwan y Hungary (1,57%), Lebanon (1,38%), Finland, Iceland, Latvia y Dominican Republic (1,18%), India (0,98%), Estonia, Norway and Turkey (0,58%), and Angola, Austria, Korea, Kazakhstan, Ecuador, Denmark, El Salvador, Colombia, Costa Rica, Slovakia, Israel, Puerto Rico, Malaysia, the Philippines, Honduras, France, Lithuania, Vietnam, Singapore, Peru, Ukraine, Luxemburg and other countries with a smaller percentage.