This new 'weapon' will allow consumers to be protected against possible fraud, forgeries and parallel markets, while in turn putting a new marketing tool at the disposal of the winemakers
Today the National Trade Fair on Wine (FENAVIN) has hosted the exclusive presentation of a project that will fight against forgeries on the agri-food market and, in particular, the wine market. This presentation, which is a real exclusive, has been framed within the conference "How wine can be protected from forgers and scoundrels?" imparted by Mariano Rubio, Managing Director of the Technical Operation Center on Wine (CTOV) and Pierre Delval, Antifraud Adviser for the Council of Europe.
The Managing Director of the Technical Operation Center on Wine (CTOV), Mariano Rubio, underlined the importance of this project that has its main objective in defending the consumer, and even more so in these times of crisis. "The idea is not limited to simply applying another label to the bottle, but on offering the consumers a weapon that will allow them to know exactly what product they are buying", Mariano Rubio affirmed.
This new project consists in an invisible code, encrypted and linked to the product's barcode. Correlation between both labels is what will allow the consumer to know, through the web site of the Technical Operation Center on Wine (CTOV), all the characteristics of the product, including the quality, place of origin, etc.
On his part, Pierre Delval underscored the need to start a system against possible forgeries, frauds or parallel markets. "Forgeries reached 30% of the invoicing corresponding to community wines in the year 2008 and the fraudulent copies in the world, including intellectual property, amounted to 500,000 million Euros, of which 110,000 million were food products", he asserted during the chat.
This information makes it obvious that there is a need to establish a control system that will allow foreign consumers to know the authenticity and origin of the wine they consume. "We know that there are about 130 million wine consumers in the Asian market, but what the winemakers could not guaranty until now was that the product that reached the market had not been manipulated or forged. With this project, developed within the frame of the European Union and the Council of Europe, the integrity of the wine will be guaranteed", Pierre Delval assured.
With this new label the CTOV pretends to offer producers and consumers the necessary instruments to insure that each wine is a unique and unrepeatable product, with a brand image that is the fruit of the entrepreneur's and the entire team's efforts, who are the ones responsible for turning each harvest into a reality in a genuine product with the identification band of its creators.