The Director General of the International Organization of the Vine and Wine analyzed the data on production, consumption and imports at a global level during the years 2007 and 2008
Flanked by Vicente Sánchez-Migallón, Vice President of the Spanish Federation of Enologists and Luis Jiménez, President of the Association of Enologists of Castilla-La Mancha; Federico Castellucci, Director General of the OIV and one of the most influential figures in the world of wine, has analyzed the current situation of the sector on a global level with the data on production, consumption and exports, all this at FENAVIN.
Castellucci started his intervention by stating that "Ciudad Real is an incomparable frame to talk about wine, because it combines tradition and controlled modernity to perfection". He then continued by affirming that "we live in a time of change, marked by the consequences of the crisis and the variation in consumption that is taking place in traditional countries", in view of which "we must innovate and be more efficient, although always maintaining the tradition".
His conference then continued with an analysis of the data on wine production in the last two years. To start, Castellucci indicated that "in the last few years the hectares of vineyard in the European Union have been reduced, this due to measures such as the bounty that is being allocated for its definitive abandonment". However, as confirmed by the data from the OIV, global production maintains itself, and it is even increasing slightly thanks to emerging countries in the culture of the vine, as could be countries such as Russia, New Zealand, Argentina or Romania.
The Director General continued by explaining to the audience the evolution in the levels of consumption of wine. In his opinion "in traditional countries, such as those in Europe, wine consumption was reduced in 2008, in particular in Italy, France, Germany, Greece and Spain. However, "despite the erosion of global demand, there are new expectations in countries such as Australia, New Zealand, Chile and Brazil and South Africa in particular: in this latter country, the black population is starting to consume wine, a drink that used to be traditionally linked to whites".
Exporting; the future
To finish off Federico Castellucci has indicated that the future of wine resides in exporting: "Wine is the product that travels the most and, in fact, the data on exports increases every year. In 2008 it represented a global consumption of 37%, as opposed to the 18% at the beginning of the eighties and 35% in 2006".
In this aspect, Italy is the greatest importer, followed by Spain and France, (which has reduced its volume of exports). Notwithstanding, Castellucci has asserted that "it is necessary to create an export system that is more efficient" and he establishes China and India as interesting destinations. "It is in India", the Italian points out, "where 30% of consumers of alcoholic beverages are concentrated, although only 6% of them consume wine. Opening up new markets must become a priority in times of crisis such as the one we are living, without, of course, forgetting the classic bunkers of wine".