De Lara has received the Vice President of the Provincial Government Ángel Parreño and the Town Councilor of Socuéllamos, Pruden Medina
The National Trade Fair on Wine has been the chosen stage to present the La Mancha Wine Route bus "Paths of Wine". The President of the trade fair, Nemesio de Lara has participated in the event that has taken place in the exterior premises of the provincial capital's trade fair grounds, this in the company of all the Vice Presidents of the Provincial Government.
This is not exclusively a tourist product because, as specified by the Town Councilor of Alcázar de San Juan and Vice President of the Provincial Government, Ángel Parreño, "the idea is not limited to simply traveling along the roads, but to offer an wine-tourist product in itself, given that it will be bringing in visitors to Castilla-La Mancha and to our towns and villages".
Specifically, the idea is to sell tourist packages that range from one to three days, with Toledo and Madrid as the starting point, although, according to that expressed by Parreño, they will also connect with other centers of population through Renfe, duly reaching the pertinent commercial agreements.
The bus will travel throughout Spain and presentations will take place in the main municipalities of the route and in potential issuer markets such as Valencia, Madrid and Barcelona. Inverse missions will also take place in France and Germany.
He has reminded that eight town halls, of different political signs, are involved in this project. "We have put our differences aside in order to find what we have in common, our territory and the creation of wealth", he added.
Parreño has been accompanied by the Town Councilor of Socuéllamos, Pruden Medina and by the young businesswoman of Alcázar de San Juan, Milagros Lizano, who has constituted a Tour Operator Agency that will be in charge of handling the travelers that arrive, all this as a product of the commercial action that is being carried out in all the municipalities.
During another moment of his intervention, Parreño has reminded that the Minister of the Rural, Marine and Natural Environment, Elena Espinosa, already referred to the Wine Routes that exist in Spain at the inauguration of the trade fair. He has specified that one of the thirteen routes that are certified by the very demanding quality system that ACEVIN has imposed and that the Secretary General for Tourism of the Spanish ministry in charge of these matters has approved, is precisely the "Paths of Wine".
On the other hand he has underlined that the Wine Routes constitute a territorial development model and "not only an enological product". He has pointed out that ""Paths of Wine" includes eighty private establishments, of which 40 are wineries and we form part of eight municipalities of Castilla-La Mancha in three different provinces; from San Clemente to Alcázar de San Juan and from Villarrobledo to Pedro Muñoz". He also added that all the town halls that are involved have seen that using "our resources that are related with wine to fabricate a tourist product" is a very positive idea.
Parreño has also emphasized that "the wine tourism model represents development of the territory". "A combination of interests between the Town Halls and the companies has come together here. We all need each other", he added. Also, in the word of Parreño, the product they offer is based on heritage, on the culture of wine. In this respect he has stressed that "the way of living wine in our land interests the people who visit us and they are indeed willing to pay in order to become acquainted with this land".