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Romania, a real potential market for Spanish wines

Nick Filip, Andrei Luca and Daniel Comanita

Nick Filip, Andrei Luca and Daniel Comanita

At FENAVIN the conference "Future Perspectives on the Romanian Market" has put forward this country's real situation with regards to trade

05.05.2009 | 

Romania has currently turned into a real potential market for our country's wines. This has been the main conclusion reached at the conference "Future Perspectives on the Romanian Market for Spanish Wines", which has been coordinated by the Delegate for FENAVIN in Romania and by the President of the Hispano-Romanian Association of Castilla-La Mancha, Daniel Comanita, the same within the frame of FENAVIN 2009.

After a brief presentation by the Senior Adviser on European Affairs of the Romanian Embassy, Andrei Luca, on the geographical, demographic and social-economic situation of this country, it has been possible to see that Romania is a market that offers a stable economic frame and opportunities for investment.

On his part, the expert in wine on the Romanian market, Nick Filip, has offered a series of keys to understand the current situation of consumption in Romania. For example, he has affirmed that 40% of consumption in the country takes place in the area of Bucharest, a region in which only 10% of the population lives.

Filip also explained that since the year 2006, year in which Romania entered the European Union, wine imports have been increasing, which means that since Romania is a producer country, the market not only has capacity to absorb its own production, but also the production it is purchasing abroad.

In fact, according to Daniel Comanita "there is a fabulous opportunity on the Romanian market for Spanish wines". In this sense he assured that "the evaluation that Romanians make of Spanish wines is a good one and it is determined by the strong and unexplainable approximations that exist between the two nations". "The only handicap - according to Comanita - is that there are very few Spanish wines in Romania and the ones that do exist are very expensive".

Traditionally Romania has been an important wine country, "although at this time there is much work ahead of us", he explained. "Important foreign investment has been arriving in the last few years: French, Italian and Spanish, which is something that is transforming the sector. There is a fundamental element represented by the European funds that will affect the sector in a very positive way", he added.

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