Lumober, who already won last year, and Corner, have obtained the second and third prize, respectively. Quesos del Valle, Pick Ouick and Penhalta Hombre are the establishments that have achieved the three honorable mentions
The elegant and balanced showcase that Carmen Sanz Zapatos has created, located at Calle Ruiz Morote in the capital, has been chosen as the best of the 23 showcases that have finally participated in the second edition of the FENAVIN Showcase Dressing Contest, organized by the Provincial Government of Ciudad Real, in collaboration with the Chamber of Commerce and the CEOE-CEPYME (Spanish Confederation of Employers' Associations-Spanish Confederation of Small and Medium Sized Companies). Close behind the winner, who will be taking 5 000 Euros home with her, we have Lumober in the second place, showcase that took the first prize in the past edition and that this year reproduces a Manchego-style patio and small vineyard, along with the Corner store, which has proposed a minimalist composition of bottles and vine leaves. They will be respectively taking home 3 500 and 2 500 Euros.
Likewise, the jury was presided over by the Director of the Pedro Almodovar Superior School of Design, Vicente Ruiz, while the other members of the jury were María Víctor, Coordinator of the Contest; María del Mar Vera, of the Design Company Envés; Conchi Sánchez, Representative of Communication for FENAVIN, and Adela Cabañas, partner of the Design Company El Gremio, who all decided to grant the three honorable mentions to the showcases Quesos El Valle, Pick Ouick and Penhalta Hombre, each worth 1 000 Euros.
The purpose behind the contest is to decorate and conveniently dress the showcases with winegrowing elements, in free style and with reason of the celebration of FENAVIN, which will take place from May 5th to the 7th. The decorative theme, therefore, versed on wine and enology and the criteria for evaluation focused on scoring adaptation of the showcase to the proposed theme, apart from integration of the product itself within the subject matter, taking into account that the final objective is to sell; application of illumination to enhance the areas or emphasize some parts of the same; distribution of the masses and elements, as well as their integration within the showcase's space; treatment of color in the showcase and creativity.
The Award Ceremony is to be held on May 7th of 2009 at the Trade Fair Pavilion at 11:00 AM.