According to the Manager of the 'Tierra de Viñedos' Foundation, which will be participating at FENAVIN 2007, to take place between May 7th and 10th at the Trade Fair Pavilion in Ciudad Real
The Manager of the 'Tierra de Viñedos' Foundation, Francisco José González Martínez assures that "FENAVIN is the best trade fair in Spain and one of the best in the world. My perception of the fair is a highly positive one, given that it presents real business and commercial opportunities, which normally is a very difficult thing to achieve".
Francisco José González Martínez and the President of the Foundation, Rafael Torres, will be participating at FENAVIN 2007 in the round table "The 'Castilla-La Mancha Tierra de Viñedos' Foundation: A Reality in Progress". In this event they will make known all the activities that have been taking place at the Foundation, as well as those to be developed in the near future.
The 'Castilla-La Mancha Tierra de Viñedos' Foundation will be presenting a series of three-page informative leaflets that are placed on restaurant tables, on the back of which appears information about the Foundation, informing the consumer that special bags are available so that they can take the wine left over from their lunch or dinner home with them.
He will also be reporting on the test that the foundation has carried out three times (Tomelloso, Madrid Fusión and for Tele 5) to demonstrate that drinking two glasses of wine during a meal does not render positive results in blood alcohol concentration and that moderate consumption of wine, apart from being healthy, is absolutely legal. This activity will also be taking place within the frame of FENAVIN 2007.
José González will present the Wines of Castilla-La Mancha Trade Fair, under the title "Valencia Dresses up in Wine" that will take place on the upcoming dates of April 13, 14 and 15 at the Valencia Bullring, the same with the presence of 60 wineries from Castilla-La Mancha, representing more than 400 different wines.
Another of the projects that will be relevant at FENAVIN will be the interactive mobile platform that 'Tierra de Viñedos' will soon be developing. The idea is a trailer truck, over thirteen meters in length, which will travel to the most important market places in Spain. Inside the public will receive information about the great variety and virtues of the region's wines.
The Foundation's institutional video will also be presented: a guide in two formats, printed and DVD, in which all the region's wineries will be listed. The purpose is serving as a presentation of the same at trade fairs such as FENAVIN, and the first edition of the Foundation's official magazine, which will have two editions, a national one and one to be distributed internationally, in which the culture and history of Castilla-La Mancha's wines and gastronomy will be made known.
They will also be informing about the tasting campaigns, which in collaboration with the Association of Enologists of Castilla-La Mancha, are being organized with the objective of bringing the culture of wine closer to all scopes of society, with special emphasis on the younger public.
The Foundation, in collaboration with the IPEX, is working on the package of instruments needed to complete their web site www.tierradevinedos.org, instruments that will be very important for management, information and processing of foreign commerce, and likewise of great use for Castilla-La Mancha's wineries and cooperatives.
"CONSOLIDATION OF THE SPANISH WINE MARKET ABROAD"
According to the Manager of the 'Tierra de Viñedos' Foundation, "the Spanish wine market abroad is being consolidated, despite having suffered "aggressions" from the New World wines. The conception of the wines is that quality is better; the decision on varieties has improved. I believe that FENAVIN and the 'Tierra de Viñedos' Foundation both pretend the same objective: promotion of Castilla-La Mancha wines, both on national and international markets".
Finally, according to González Martínez, the consumer tends to drink a reliable wine, with like quality from one year to the next. Rosé wines are on the increase; consumption of white wines continues to be reduced and red wines are the ones holding the starring role.