Tool of great interest that can be consulted at www.fenavin.com
Purchasers of wine visiting FENAVIN 2007, to take place from May 7th to the 10th in Ciudad Real, will have an extraordinary tool available so that the work will be far easier. The 'Business Searcher' - accessible both through the trade fair's web site and from the computers distributed throughout the different Trade Fair pavilions- will insure that all those interested in purchasing wine will be able to precisely select their objectives.
All one have to do is choose between a series of criterion to launch a comprehensive search of the numerous wines on display at FENAVIN 2007. All exhibitor wineries count with a complete index card in the Business Searcher. On file can be found not only the location of their stand, but also the list of products they commercialize, including commercial information as important as their target countries for exporting or their target distribution channels.
However, the purchaser can select all sorts of criteria with this complete tool. Thus for example, the distinction between different types of products can be made: wines, cavas, musts, derived distilled products, vinegars or organic wines.
Selective information on different indications of origin can also be obtained (denominations of origin, wines from Tierra de Castilla, 'Pago' wines, table wines). Hence, the different exhibitors can group together in accordance to the diverse criteria, upon the choice of the Business Searcher user, always finding complete information on each winery: technical index card, elaborated products and details, and commercial information.
The experience obtained from past editions indicates the predominant tendencies in the use that professionals dedicated to purchasing wines can make of the Business Searcher. One of the criterions employed is the grape variety, which is not surprising if we take into account that the variety is precisely one of the main factors involved in the decision to purchase Spanish wines abroad. With the Business Searcher we can distinguish between red and white grapes and between the numerous varieties included in each one of these two categories.
The commercial type criterion is also highly used, specifically the one that exhibitors employ to find target sales countries and target distribution channels, such as hypermarkets, HORECA, specialized stores, convenience stores, delicatessen stores…
BUSINESS SEARCHER 2007
The Business Searcher has evolved for this edition of FENAVIN, specifically in two senses. The potentials already mentioned -that along with the Wine Gallery, facilitate the work of purchasers who have visited previous editions- added to another two potentials. On the one hand the Business Searcher, which is always accessible through the trade fair's web site, can also be 'directly' consulted while FENAVIN 2007 is actually taking place. Thus the reason why computers to directly access the Searcher will be distributed throughout the different pavilions, at strategic locations and at the disposal of the purchasers.
On the other hand all index cards resulting from searches will include the location in the Wine Gallery of each of the wineries' wines. Thus a purchaser who has just arrived at the fair can optimize their time, previously selecting the objectives using comprehensive information about each one of the wineries and after first having tasted the wines they are interested in. Then comes the time to visit the corresponding stands. Thus FENAVIN proves its commitment to organize a trade fair that is clearly aimed at business.