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Ciudad Real, 09-11 de Mayo de 2017

Ciudad Real, 09-11 de Mayo de 2017





Innovation as the basis for business in the wine-growing sector

A round table that based on different areas of knowledge will analyze that which is most novel in the process that ranges from the vine to the bottle

20.03.2007 | 

Inclusion of this activity within the program that runs parallel to the Trade Fair represents the incorporation of the academic world, the world of investigation and of projects that have been executed by and for wine-growing companies present at FENAVIN-2007. An incorporation that contributes a clear added value to the event, providing the assistants with the opportunity to update their knowledge about innovative techniques and procedures that are currently being applied in corporate development and in the consolidation of economic projects.

The Round Table 'Innovation as the basis for business in the wine-growing sector' focuses on a scope in which the concept of traceability -from the vine to the glass- is simply fundamental. Thus the round table will take place by chronologically following the different chained processes that take place in the wine industry. The speakers, outstanding specialists in their respective fields, will focus on eminently practical presentations, aimed at an audience with a clear corporate profile, highlighting those aspects that represent increased profitability and offering real solutions to real problems, based on attractive and extrapolated projects taken from reality.

José Ramón Lissarrague Gutiérrez, Doctor in Agricultural Engineering and specialist in viticulture, will be in charge of presenting that which is most recent and outstanding in the scope of wine-growing: new clones, new management methods pertaining to the vegetative cover and new irrigation methods. Innovative techniques in the care of vineyards in different countries will be contrasted during the exposition, both from the 'Old' world and from the 'New' world, the same according to variables such as extension, available labor or environmental conditions. A revision of vine cultivation techniques in emerging economies will be of particular interest, covering countries such as India and China, as well as use of new Chardonnay, Syrah, Merlot or Cabernet Sauvignon clones.

Miguel Olmeda Fernández, Doctor in Agricultural Engineering and specialist in Food and Agriculture Economy and Wine Marketing, will be in charge of presenting the latest advances in the wine-growing industry in aspects as important as marketing and commercialization.

On his part Jesús Damián García-Consuegra Bleda, Doctor in Telecommunications Engineering and Full Professor at the UCLM, will be presenting the most recent developments in programming and computer equipment for risk control and automated process management within the field of software engineering innovation for wineries, as well as implantation and use of ERP ('Enterprise Resource Planning') systems in wineries.

The concept of 'precision agriculture' will be reviews within this context, which with its entire technological infrastructure facilitates decision taking in real time and its immediate application to the vine, apart from in great measure refining traceability control. On the other hand the tremendous versatility of the ERP systems will be made manifest and their capacity to promote profitability of the winery business thanks to automation of administrative and commercial processes that take place at the winery.

José Joya Roldán, Industrial Technical Engineer and Licensee and Evaluator of the EFQM Corporate Management Model (European Foundation for Quality Management) will be in charge of presenting the concepts of 'Corporate Social Responsibility' (CSR), 'Innovation for Sustainability' and 'Responsible Environment', the same by working with specific and real examples. The exposition of a R&D Innovation Project of the University of Málaga will be of particular interest, -'Creation of Responsible Environments for Wineries-, the same representing a project that has obtained the Award to Technological Innovation granted by the Council for Innovation, Technology and the Company of the Regional Government of Andalusia.

It is to be highlighted that this is the very first time that the innovative concept of 'Responsible Environment' will be applied to wineries on a global scale, and specifically in La Mancha. The culmination of this project, along with other similar projects, likewise linked to the viniculture scope, is destined to become true referents and pioneers in the European wine sector.